THE SCOUTING REPORT

Revitalize Autobell’s digital presence and drive subscription growth by making audience channel their frustration with pollen season into getting car washes and downloading the Autobell mobile app.

THE HUDDLE

I helped reframe the car wash from a routine chore into a way to fight back against one of nature’s most uncomfortable seasons, declaring pollen season the enemy and Autobell as the hero.

THE GAME PLAN

We launched the “Pollen Pass,” and I positioned it as a timely solution with lasting benefits to a seasonal problem. I developed sharp, social-first copy that highlighted the practical benefits of regular washes and the instant gratification of “Unlimited” access. I also contributed to webpage and mobile app copy.