THE SCOUTING REPORT

Take Hampton Farms from a lesser-known brand to a recognizable household name by claiming their status as the official provider of America’s most iconic baseball snack.

THE HUDDLE

We focused the writing on the nostalgia of the “ballpark peanut,” that eating peanuts is a shared cultural ritual, and created a relatable social media narrative. We also keyed in on peanuts as a tasty way to stay healthy to encourage user-generated content.

THE GAME PLAN

I wrote digital and social media copy for the “Shell Yeah!” and “Summer Super Power” campaigns. “Shell Yeah!” celebrated the joy of cracking open peanuts at ballgames or anywhere the sun’s out. “Summer Super Power” highlighted the nutritional benefits of peanuts, a smart and energizing snack.