First we want the reader to read the copy. Remember, that's the objective of all copy.
-Joseph Sugarman
Since I first read that Joseph Sugarman quote above, that has been my guiding philosophy in all copywriting and content creation. The role of an ad is to get people to read copy, and the goal of the copy is to get the reader to read more copy, until they want to take action.
I’m a seasoned copywriter and content creator with experience across agencies, higher education, and sports organizations, specializing in multi-channel storytelling, campaign development, and strategic communication.
My skill set spans copywriting, digital marketing, SEO, email marketing, and graphic design, supported by strong client collaboration, research ability, and hands-on event and promotions experience.
References
Lauren Rivers
Founder & CEO, Rivers Agency
Daniel consistently delivered high-quality copy across social, digital, and print channels. His ability to collaborate with our creative team made him an invaluable contributor to our agency.
Caroline Wisner
Creative Director, The Real Estate Studio
Daniel is a proactive creative partner who researches trends for new ideas and communicates clearly with his teammates throughout the process. He always brought smart ideas and a positive, team-driven attitude.