For my work with Freehold Communities, I helped tell the stories of four distinct master-planned communities—Carnes Crossroads, Grande Dunes, Savannah Quarters, and Shearwater. Across all four communities, I wrote blogs, social content, brochures, print ads, in-community signage, and website copy, along with radio and video scripts.

More significantly, I developed campaign names, themes, and taglines for these communities, including “Simply Grande” for Grande Dunes, “Live in the Heart of it All” for Savannah Quarters, and “Live in Nature’s Playground” as well as “Naturally Connected” for Shearwater. For Carnes Crossroads, I wrote for the Grand Opening of their Agrihood Amenity, including a landing page, audio tours, brochures, and more.

Each community had its own distinct brand voice and tone, which required copy standards that I maintained. Whether the copy was for long-form storytelling or quick messaging, my award-winning work ensured every touchpoint aligned with the promise each community makes to its future residents.