I’ve been writing digital content for major brands since 2016. To me, copywriting for digital media is about making the brand feel as if it is a living personality, and making the website and social feeds into immersive worlds where readers can get lost in the brand.

Some highlights of my work include serving as the lead copywriter for Carnes Crossroads’ social channels since July 2023, writing all digital and social content for The Jim Allen Group’s 2023 Parade of Homes campaign—including the website—and managing social copy for Autobell Car Wash in both 2022 and 2023. In 2021, I also wrote Google Ads for Morehead Planetarium, helping boost engagement and renew public interest following their post-COVID reopening.