2024 JAG Parade of Homes
Best Website-2025 MAME Awards
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Best Social Media-2025 MAME Awards
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Best Print Ad-2025 MAME Awards
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Best Campaign-2025 The Nationals Awards
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Best Website-2025 MAME Awards π― Best Social Media-2025 MAME Awards π― Best Print Ad-2025 MAME Awards π― Best Campaign-2025 The Nationals Awards π―
For The Jim Allen Groupβs campaign for the 2024 Parade of Homes events, a massive luxury home showcase across central North Carolina, I developed creative concepts and copy that positioned the companyβs participation in the home showcase as an immersive, destination-style experience. The campaign, themed Adventures in Finding Your Home, utilized digital ads, website and app copy, and on-site signage.
I collaborated closely with designers and strategists to develop content across the campaign that drove app downloads and foot traffic to the event. To ensure consistency, I developed and maintained a brand guide and copy standards that were applied across all campaign content.
